IMMERSIVE FITNESS™ is a combination of music, video and exercise that wraps around your senses.
Visual content is projected onto cinema-size screens in a purpose-built studio, and the content synchronises perfectly with music and exercise. Live instructors cue all the moves, but the experience becomes your own as you adapt to the visual, audio and physical stimulation around you.
The concept draws on video innovation from music concerts, using entertainment to suspend belief and push your physical limits. The futuristic graphics create worlds where you react to what you see and help you forget that this is exercise. You could be punching at a spaceship, leaping over laser fire or riding into a futuristic city. The potential for IMMERSIVE FITNESS is limited only by imagination.
The experience is currently available in cycling workout format THE TRIP™ at nine studios around the world and is delivering exceptional results. At SATS gym in Stockholm, group fitness attendance has grown by 25% since introducing an IMMERSIVE FITNESS studio.
The Los Angeles Times recently described IMMERSIVE FITNESS as a “cinematic workout” and Huffington Post journalist Sarah Wagland wrote: “It really is the future of fitness.”
Creative Director Les Mills Jnr describes immersive training as the most exciting thing in the fitness industry right now.
“Training in an immersive environment creates a heightened sense of anticipation and reward. By suspending belief, you stop thinking about the workout and push yourself further.”